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It’s no secret that I’m a huge fan of LinkedIn and it’s benefit to professional networking and career branding. Did you know it’s also an incredible tool for you job search? A fact that they promote by providing a free, monthly, 60-minute webinar, that teaches you the strategies and best practices to leverage LinkedIn to land your next dream job.

To sign up for an upcoming webinar, or download the previous webinar videos and slides, go to

I sat-in on the most recent webinar and put together an outline summary of what was discussed. I came away with some good actionable items that I thought you may be interested in. Let me know if you have any questions in the comments section below.

LinkedIn Job Search Fundamentals, Part 2

Presenter: Lindsey Pollack, New York - Millennial Workplace Expert | Keynote Speaker | LinkedIn Ambassador | Spokesperson for The Hartford

1. Be Smart: Implement No-Brainers

  • Complete your profile

    • Including as much information as possible and keywords will ensure that you're not over-looked by recruiters

  • Upload your existing contacts

    • Connect to everyone you know so you can leverage your network to find new job opportunities and inside tracks to companies you target

  • Sign-up for daily job mails

    • Go to the LinkedIn jobs tab, identify the criteria for your desired role, and be responsive when you receive the emails

2. Be Found: Think Like A Recruiter

  • Search job postings to determine keywords to use in your profile

    • Have very specific skills in your profile that match the job postings you desire.

    • If your search returns too many results (e.g. Technical Product Manager returns over a million results), try adding classifying skills by looking for words that come up frequently in the job description.

    • First thing to update is your headline. You control this; tell the world who you are and what you want to be.

    • Try to focus your job hunt and your profile to a particular role, but if you need to, you can separate descriptors in your headline with slashes or vertical lines.

  • Find role models to help guide your profile design

    • Look at people who are the most "findable" based on the search criteria you wish to be found under. Here are some things to look for:

      • Strong profile headlines

      • Summary statement wording

        • don't be afraid to use bullets and define core competencies

      • Employers

      • Linkedin groups

        • Group memberships can support interests, connections, and key words

      • Connections

        • how many and who?

  • Other Tips

    • Join Job Seeker Premium to let others know you’re searching and to appear higher in searches. It also gives you an opportunity to contact others through InMail without having a direct connection.

3. Be Top-of-Mind: Increase Your Visibility

  • 70% of Jobs are Found through Networking - Bureau of Labor

  • Visibility Strategy

    • Status Updates (3 times a week while job hunting; stay positive, be open)

    • Do “Small Goods” - give generously (Reid Hoffman)

    • Use groups to network

      • post publicly

      • Reply Privately - reply specifically, draw a connection, don’t ask for anything besides connecting, staying in touch, etc.

4. Be An Insider:

  • Have personal connections within companies you want to target

    • Search by connections

    • Reach out to a connection (shown in careers or insights), use knowledge showing you’ve done your homework, mention what you’re interested in)

  • Positions that interest you

    • Advanced search (salary range for premium members)

    • Connections are shown on the right

    • Use referral requests to potentially connect to 2nd connection

  • Apply for the jobs

    • EVEN if you have applied through an internal reference.

    • Follow-up with the recruiter after a week with an InMail to the recruiter who has posted the message

      • polite and enthusiastic

      • reiterate why you’re an excellent fit

      • sprinkle in insider information

      • use position reference number

    • Customize your approach for every pursuit

5. Be Savvy: Overcome Challenges

  • If you are currently employed, you’re probably interested in discrete job hunting

    • Check your Privacy & Settings

    • Use Premium Badge Settings

    • Under Profile, in settings, you can turn on/off activity broadcasts when updating

  • If you have had extended unemployment

    • Never point to your unemployment; rather, focus what you have accomplished while being a freelancer

    • Volunteer experience is another good place to insert keywords

    • If you’re trying to change careers

      • Revise to support

      • Let people know

      • Target that industry

      • Explanation is concise and positive

      • Focus on transferable skills


Image Copyright (c) 123RF Stock Photos
AuthorBen Larson