It’s no secret that I’m a huge fan of LinkedIn and it’s benefit to professional networking and career branding. Did you know it’s also an incredible tool for you job search? A fact that they promote by providing a free, monthly, 60-minute webinar, that teaches you the strategies and best practices to leverage LinkedIn to land your next dream job.
To sign up for an upcoming webinar, or download the previous webinar videos and slides, go to http://learn.linkedin.com/jobseeker
I sat-in on the most recent webinar and put together an outline summary of what was discussed. I came away with some good actionable items that I thought you may be interested in. Let me know if you have any questions in the comments section below.
LinkedIn Job Search Fundamentals, Part 2
Presenter: Lindsey Pollack, New York - Millennial Workplace Expert | Keynote Speaker | LinkedIn Ambassador | Spokesperson for The Hartford
1. Be Smart: Implement No-Brainers
Complete your profile
Including as much information as possible and keywords will ensure that you're not over-looked by recruiters
Upload your existing contacts
Connect to everyone you know so you can leverage your network to find new job opportunities and inside tracks to companies you target
Sign-up for daily job mails
Go to the LinkedIn jobs tab, identify the criteria for your desired role, and be responsive when you receive the emails
2. Be Found: Think Like A Recruiter
Search job postings to determine keywords to use in your profile
Have very specific skills in your profile that match the job postings you desire.
If your search returns too many results (e.g. Technical Product Manager returns over a million results), try adding classifying skills by looking for words that come up frequently in the job description.
First thing to update is your headline. You control this; tell the world who you are and what you want to be.
Try to focus your job hunt and your profile to a particular role, but if you need to, you can separate descriptors in your headline with slashes or vertical lines.
Find role models to help guide your profile design
Look at people who are the most "findable" based on the search criteria you wish to be found under. Here are some things to look for:
Strong profile headlines
Summary statement wording
don't be afraid to use bullets and define core competencies
Group memberships can support interests, connections, and key words
how many and who?
Join Job Seeker Premium to let others know you’re searching and to appear higher in searches. It also gives you an opportunity to contact others through InMail without having a direct connection.
3. Be Top-of-Mind: Increase Your Visibility
70% of Jobs are Found through Networking - Bureau of Labor
Status Updates (3 times a week while job hunting; stay positive, be open)
Do “Small Goods” - give generously (Reid Hoffman)
Use groups to network
Reply Privately - reply specifically, draw a connection, don’t ask for anything besides connecting, staying in touch, etc.
4. Be An Insider:
Have personal connections within companies you want to target
Search by connections
Reach out to a connection (shown in careers or insights), use knowledge showing you’ve done your homework, mention what you’re interested in)
Positions that interest you
Advanced search (salary range for premium members)
Connections are shown on the right
Use referral requests to potentially connect to 2nd connection
Apply for the jobs
EVEN if you have applied through an internal reference.
Follow-up with the recruiter after a week with an InMail to the recruiter who has posted the message
polite and enthusiastic
reiterate why you’re an excellent fit
sprinkle in insider information
use position reference number
Customize your approach for every pursuit
5. Be Savvy: Overcome Challenges
If you are currently employed, you’re probably interested in discrete job hunting
Check your Privacy & Settings
Use Premium Badge Settings
Under Profile, in settings, you can turn on/off activity broadcasts when updating
If you have had extended unemployment
Never point to your unemployment; rather, focus what you have accomplished while being a freelancer
Volunteer experience is another good place to insert keywords
If you’re trying to change careers
Revise to support
Let people know
Target that industry
Explanation is concise and positive
Focus on transferable skills