by Leila Banijamali
2012 was a significant year for Bedrock. Bedrock helps founders to become independent and provides them with the infrastructure of support they need to launch their ideas and build their dream companies. As startup founders, we have learned how to build strategies that help our startup clients to launch and grow their companies. I personally launched two startups prior to founding Bedrock and, instead of following the highly touted big firm path right out of law school, I started companies. Here is a sampling of some indispensible books that have helped shape both my personal brand and have provided invaluable guidance in launching Bedrock and advising startup clients to build great companies:
Reid Hoffman is one of my favorite entrepreneurs because he sets a great example of how to position yourself deeply within a community in which you would like to excel. He is also the founder of one of my most frequented sites, LinkedIn.
My favorite thing about this book isn’t the book itself, but the amazingly useful and practical poster which can be printed on a board (send to Kinkos) and used as a brainstorming tool to help plan the launch and growth of any business. How to use the poster effectively is explained in greater detail within the book.
This book has helped me to communicate and sell my ideas through pictures and it is a quick and easy read.
This book is often hailed as the bible of entrepreneurship. I keep it as a reference manual on my bookshelf and strikes a perfect balance between a business model canvas and customer interactions and development.
To be honest, I haven’t read this book in its entirety (yet) but already find tremendous value in Eric’s approach to launch quickly and iterate even quicker. Too many entrepreneurs and first-time founders get stuck in a planning rut and their products never even make it to market. This book is great for helping accelerate the path from idea to launch.
This book isn’t about starting a business but it is an essential read for anyone looking to invest (time or money) in a valuable company. It provides essential tips on how to recognize and track valuable investments and applies to anyone wanting to launch a valuable company or invest in the same. Warren Buffett also recommends the book and claims that it was one of his earliest, and most valuable, lessons in investing and research.
Hopefully that helps – we post some downloadable documents and FAQs on the Bedrock site so make sure you add those to your arsenal of entrepreneurial resources. Finally, check out our favorite book club meetup, The Professional Development Book Club, which just launched in San Francisco. Happy reading!
Leila Banijamali is an entrepreneur and startup attorney based in San Francisco, California. She has founded businesses in the technology and fine arts industries and acts as business and general outside legal counsel to startups, entrepreneurs, and creative professionals. She was born in Iran and raised and educated in North Africa and Canada (where she enjoyed a brief professional tennis career) before settling in San Francisco. She has travelled (and continues to travel) for both business and pleasure to almost every major city in the world and is fluent in English and Farsi.