Providing you with the resources
to ensure your next impression
is your BEST impression. 


NextImpression Personal Branding

Personal Branding

Building your personal brand can be very powerful, yet surprisingly simple. All it takes is a little focus and dedication to yourself and your goals. A successful personal brand can truly differentiate you from your peers or competition.

> Personal Branding Resources

NextImpression Career Transition

Career Transitions

Changing careers can be a daunting task; it may even seem impossible. Identifying your goals, learning how to leverage your prior experience, and executing one step at a time can prove to be very successful.

> Career Transition Resources

NextImpression Brand Building

Brand Building

Putting your best foot forward and building your brand is important whether it's for you or for your company. Successfully executing materials viewed by others can make the difference between success and failure.

> Brand Building Resources




NextImpression Ben Larson

Hi, I'm Ben. I live in San Francisco and I have a real passion for encouraging and helping people achieve their dreams and live the life they were meant to live. I'm in my early 30's, am recently married to my incredible wife, and work from home the majority of the time accompanied by our dog, Scooter. In these parts, I'm a fairly ordinary guy. I'm not one of those Silicon Valley millionaires using my fame to create a new content-based business model for myself. I simply want to have a place to impart my (and others') experiences and knowledge to you, but more about that later. First, I'll tell you a little bit more about myself. 

My Story

I'm a proud alumnus of Cal Poly San Luis Obispo's Civil Engineering department ("Best in the West!"), which is how I ended up spending the first six years of my professional career as a transportation engineering and planning consultant. Besides learning a great deal about transportation issues in Northern California, I also learned a great deal about people, business practices, and myself. In the final months as a consultant, not only had I realized that my interest in transportation had greatly diminished, but I had a strong desire to start something of my own; something completely unrelated to what I had previously been working towards; I wanted to venture into the tech industry. This was going to be a whole new world for me. To make a long story short, I honed an idea, found a co-founder, and jumped straight into the deep end. I immersed myself completely in a new industry and began my career transition. For a more personal account of those last few months, here's a blog post I wrote a while back: Divine Interpretation.

There are many facets of this story that I could write about at length, but this doesn't seem to be the time or place. If there's enough interest, I'd be happy to prepare a follow-up blog post, but I'll simply say that I have made what I feel to be a successful transition and am very happy with the results. Besides, it has led me here.

Why NextImpression?

In my journey, I discovered that my previous experiences were certainly applicable to the ventures I was pursuing. While I was able to understand how my prior experiences and achievements applied to a new position or venture, the greatest value came from being able to clearly convey to my target audience the benefits of these related experiences. After having consistently received exemplary feedback on presentations, resumes, and cover letters from professionals in my new industry, I began confidently helping friends and colleagues develop their materials, and in some cases, begin new career transitions.

Now with many successful assists under my belt, I've often been encouraged to charge for my services or templates. I don't really have a strong desire to do that and that's why I've created NextImpression. I want to provide my knowledge, and others' as well, for FREE to help you make your best impression. With the methods I'm continually developing, I'm confident that I can help you get that call-back on your job pursuit, find that clear path to a career transition, and discover the best way to build your brand.  

Best Regards,